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Whole Foods Market | Basalt

Location: Basalt, CO

Services: Environmental Design, Graphic Design

Basalt is located in the Roaring Fork Valley of Colorado, home also to Aspen and its storied ski resorts. Beyond snow sports, however, the area is a major destination for outdoor recreation of many types, such as fly fishing, mountain biking, hiking, and more. The decor design for this store was inspired by the natural rugged beauty of the area, as well as its mountain resort and mining history. Reclaimed barn wood from Colorado barns, vintage tin ceilings that might have been at home in mountain saloons, and graphics inspired by local flora and fauna set the tone for a warm, modern lodge atmosphere.