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Whole Foods Market | Castro/Market Street

Location: San Francisco, CA

Services: Environmental Design, Graphic Design

Vibrant, culturally rich, and funky – what’s not to like about this store location? Our design drew from both the Castro and Mission districts in San Francisco to create a space that feels modern and of the moment, while paying homage to the area’s distant and more recent past.

To initiate the creative process, we explored the neighborhoods surrounding the store in order to get a feel for the locale. The complexity of the store’s layout afforded unique opportunities where design elements could be layered to create different environmental experiences – distinct, yet conceptually linked and allowing for the deeper exploration of a particular focus. We drew in the lively and layered culture of the area with reinterpreted custom patterns inspired by Mission tiles and created illustrations of iconic victorian homes to use as graphic elements. Together with the Whole Foods Market regional design team, we conducted research at the GLBT Historical Society archives to gather source material for a wallpaper mural collage that chronicles the history of the city’s gay rights movement. This eclectic approach feels right at home in such a diverse and dynamic locale.