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Whole Foods Market | Champions

Location: Houston, TX

Services: Environmental Design, Furniture Design, Graphic Design

Houston has a vibrant restaurant culture, and this new Champion Forest store draws upon the liveliness of the area’s food scene with a series of food venues highlighted by distinct, large-scale architectural features. We used these interior landmarks to inspire unique applications of environmental graphics.

To enhance the store’s lively market hall energy and playful interior architecture, we elevated departmental addresses to a sculptural level. We also layered materials to add textural depth, enliven otherwise flat sections and enhance already dimensional surfaces. Throughout the store, lighthearted illustrations, pops of color, and a witty tone of voice articulate the area’s cowboy roots and multi-cultural present.