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Whole Foods Market | Cherry Hill

Location: Cherry Hill, NJ

Services: Environmental Design, Graphic Design

Located just outside of Philadelphia, Cherry Hill is a commuter community that is also a homey suburb. Based on the quiet shopping center location and demographics that indicate a more family oriented market, we sought inspiration in classic grocery stores of the 60’s and 70’s, but reimagined with a contemporary spin. We used simple, bold signage to highlight anchoring service areas, modernized by playing with increased scale and pops of color. Special attention to detailing and the use of warm woods and metal accents align it with the company’s brand. Additionally, Whole Foods Market chose this store to experiment with some new, unique service department layouts, creating areas that feel like “shops within a shop”. We highlighted these distinctions by customizing graphics for these areas, to recreate the flavor of local, small town boutiques and venues.