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Whole Foods Market | Mission Creek Brewing Company

Location: San Jose, CA

Services: Graphic Design

Mission Creek Brewing Co. is Whole Foods Market’s first on-site microbrewery and tap room in California. The brewery is located on The Alameda in San Jose and is named after the historic Mission Creek, which once flowed along the original roadway, and helped establish agriculture in the area. When asked to develop the brewery’s brand identity, we chose to celebrate this history as well as the surrounding landscape that Mission Creek helped cultivate. An engraving style seal is a nod to the past, while simple line illustrations and modern typography reflect the qualities of the open, industrial space. We developed variations, including alternate illustrations and orientations, to allow for maximum flexibility in an array of applications. From environmental super graphics and posters to custom tap handles and coasters, the identity was designed to work at any scale. These brand elements all come together to establish a character that not only welcomes and connects to the community but reflects the Whole Foods Market brand as well. Cheers!