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Whole Foods Market | Ocean Avenue

Location: San Francisco, CA

Services: Environmental Design, Graphic Design

Ocean Avenue is located in the southwestern part of San Francisco, and because of its near-coastal location, is frequently enveloped in fog. This gray setting, and the area’s checkered history (from 1890s racetracks and saloons to more recent empty storefronts) inspired the use of bold bright color and street-art-style graphics. The colorful illustrations – inspired by local icons and landmarks – create playful patterns and are layered and integrated with text for depth and texture. The effect is modern and edgy; upbeat enough to brighten any gray day.