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  • Image courtesy of Phil Bond

  • Image courtesy of Phil Bond

  • Image courtesy of Phil Bond

Whole Foods Market | The Alameda

Location: San Jose, CA

Services: Environmental Design, Graphic Design

The location for The Alameda Whole Foods Market is a former industrial neighborhood currently undergoing an exciting revitalization. Appropriately, a warehouse inspired exterior draws upon the area’s history while contrasting bold stripes of color express its path forward. These modern industrial attributes make their way into the store as well, so our design challenge was to retain the stylistic approach while adding depth and texture. Through color, typography and simple materials, we created large-scale dimensional gestures that blur the line between environmental graphics and architecture. The resulting space feels bright and energetic, which also reflects the company’s enthusiasm to join the community. It’s basically a giant high five!