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Whole Foods Market | Virginia Beach

Location: Virginia Beach, VA

Services: Environmental Design, Graphic Design

Virginia Beach is a popular vacation city, home to the longest pleasure beach in the world. However, Virginia’s largest city is more than just a great beach, and though the decor responds to its ocean locale, it does so in a quiet way. A subtle wave graphic weaves its way around the store, and many material choices were inspired by the natural weathering of elements that happens in a beach setting, such as reclaimed dune fencing and worn metals. The large military population also inspired graphics as well as construction details, such as the riveting that calls to mind hulls of ships. Overall, the store is casual, relaxed and welcoming.