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	<title>Comments on: is it greenwash: Montana Ghost Wood</title>
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		<title>By: Erin</title>
		<link>http://threadcollaborative.com/threadpost/2010/02/is-it-greenwash-montana-ghost-wood/comment-page-1/#comment-5084</link>
		<dc:creator>Erin</dc:creator>
		<pubDate>Thu, 27 May 2010 20:53:15 +0000</pubDate>
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		<description>Just wanted to let you know I truly enjoyed this article, and sympathize with the frustration about the lack of clear and enforceable language when it comes to &quot;green&quot; products. I am currently a marketing student interested in exactly these types of issues. I am also part of a company called Centennial Woods, and we reclaim wood from old Wyoming snowfence for interior and exterior applications. If you are interested, we have a great website and would love to get in touch or send some product samples!

Erin</description>
		<content:encoded><![CDATA[<p>Just wanted to let you know I truly enjoyed this article, and sympathize with the frustration about the lack of clear and enforceable language when it comes to &#8220;green&#8221; products. I am currently a marketing student interested in exactly these types of issues. I am also part of a company called Centennial Woods, and we reclaim wood from old Wyoming snowfence for interior and exterior applications. If you are interested, we have a great website and would love to get in touch or send some product samples!</p>
<p>Erin</p>
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		<title>By: Kevin</title>
		<link>http://threadcollaborative.com/threadpost/2010/02/is-it-greenwash-montana-ghost-wood/comment-page-1/#comment-1956</link>
		<dc:creator>Kevin</dc:creator>
		<pubDate>Sun, 14 Feb 2010 17:41:59 +0000</pubDate>
		<guid isPermaLink="false">http://threadcollaborative.com/threadpost/?p=2887#comment-1956</guid>
		<description>Hi Dan,

Thanks for your comment and feedback. Unfortunately, there is no consistent definition for sustainably produced products, or green attributes. It&#039;s up to the consumer to decide what they think it important. And that&#039;s where I think we need to be especially careful and critical. When we see something that doesn&#039;t look right, or doesn&#039;t jive with the evaluation criteria we&#039;ve decided to use, we cross it off the list as a potential. What I thought was interesting in this particular case was how I tried to engage them as a designer who may potentially specify their material for a project and dig a little deeper to validate their claims, yet I was met with a very defensive posture. That instantly raised concerns about what was behind such a response. Having asked similar questions to many dozens of manufacturers and suppliers, it&#039;s usually a good indication of something less than honest communication. Thanks for weighing in.</description>
		<content:encoded><![CDATA[<p>Hi Dan,</p>
<p>Thanks for your comment and feedback. Unfortunately, there is no consistent definition for sustainably produced products, or green attributes. It&#8217;s up to the consumer to decide what they think it important. And that&#8217;s where I think we need to be especially careful and critical. When we see something that doesn&#8217;t look right, or doesn&#8217;t jive with the evaluation criteria we&#8217;ve decided to use, we cross it off the list as a potential. What I thought was interesting in this particular case was how I tried to engage them as a designer who may potentially specify their material for a project and dig a little deeper to validate their claims, yet I was met with a very defensive posture. That instantly raised concerns about what was behind such a response. Having asked similar questions to many dozens of manufacturers and suppliers, it&#8217;s usually a good indication of something less than honest communication. Thanks for weighing in.</p>
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		<title>By: Dan@EC&#38;D</title>
		<link>http://threadcollaborative.com/threadpost/2010/02/is-it-greenwash-montana-ghost-wood/comment-page-1/#comment-1890</link>
		<dc:creator>Dan@EC&#38;D</dc:creator>
		<pubDate>Fri, 12 Feb 2010 16:25:33 +0000</pubDate>
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		<description>Kevin I wouldn&#039;t disagree entirely but I think you may be a bit harsh. Certifications are what they are in most cases people, businesses and practices can be certified based on some sort of criteria. Agree or not many are guidelines that are sometimes less verified than others even LEED. I say all of this because if a product saves ANYTHING it can be assumed to be GREEN by some, THATS THE PROBLEM! The lack of coherent and consistent DEFINITION of what Green IS. They seem to be a company doing something that they see as a creating a product that you have a choice to use or not, for me it would have much more to do with the cost ratio and performance then I&#039;d evaluate the Green of it. That’s just the way I see it and the problem with in the industry.</description>
		<content:encoded><![CDATA[<p>Kevin I wouldn&#8217;t disagree entirely but I think you may be a bit harsh. Certifications are what they are in most cases people, businesses and practices can be certified based on some sort of criteria. Agree or not many are guidelines that are sometimes less verified than others even LEED. I say all of this because if a product saves ANYTHING it can be assumed to be GREEN by some, THATS THE PROBLEM! The lack of coherent and consistent DEFINITION of what Green IS. They seem to be a company doing something that they see as a creating a product that you have a choice to use or not, for me it would have much more to do with the cost ratio and performance then I&#8217;d evaluate the Green of it. That’s just the way I see it and the problem with in the industry.</p>
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