For anyone who doesn’t know, the majority of the food you eat is composed of corn. Cows, chickens, and pigs are all fed corn. Which means they eat the corn, process it, store it in their bodies, and pass it on to us. The sad thing is that none of those animals are genetically [...]
    We've created a template that defines our thoughts for a path from industrial age to sustainable age. During April we'll start discussing issues related to Energy Conservation. Click any of the boxes below to read more:
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  by kevin, on October 7th, 2009The more I read about the issue the more troubled I am with the way certain television commentators have been presenting the story. In particular, I think Sean Hannity is doing valley residents a grave disservice. He continues to proclaim – just turn on the water – as a simple solution to a very complex issue. [...] by kevin, on September 23rd, 2009There are four key components of the current system that can be the foundation for such a conversion – raw material supply (planet), availability of energy (power), labor (people), and balance sheet externalities related to the environment (profit). [...] by kevin, on September 21st, 2009If you need an example to illustrate the depth, and absurdity, of the rhetoric being used by sustainability opponents, look no further than the 2009 Values Voter Summit held last week. [...] by kevin, on September 19th, 2009Whenever someone makes a connection between current circumstances and tragic historical events as an attempt to make a point, it raises my hackles. The worst examples over the summer can be found in the health care debate where people make reference to Hitler or Nazi policy. It’s shameless to compare any political rival to events so vile and despicable. It diminishes the suffering and sacrifice of millions. I wonder why such diatribe isn’t considered the political third rail. Anyone who takes that route does so for effect only and isn’t seeking serious dialogue. [...] by kevin, on September 17th, 2009To begin crafting a clear brand message and chart a path to an alternative, we need to recognize where we are. Some of the existing environmentally related brand messaging, such as triple bottom line, don’t recognize the relationship between past, present, and future. The best aspirational messages should take into account, how we arrived at this point, the realities of today, and the intended future target. A new sustainable brand must assist the transition from industrial age to sustainable age thinking. [...] by kevin, on September 16th, 2009Proponents of the status quo who fear change are all too willing to dominate the discourse on sustainability in an effort to craft a negative perception in the minds of the public. A branding race has begun. Whomever creates a more compelling brand or the most memorable sound bite wins. [...] by kevin, on September 14th, 2009On the June 26 episode of the Glenn Beck Show the host cut open a watermelon while discussing the Waxman-Markey bill with Phil Kerpen of Americans for Prosperity. They both mused that the bill is just like a watermelon – green on the outside, red on the inside. [...] by kevin, on September 11th, 2009While special interest groups representing big energy, coal, and oil industries continue their campaign of deception against climate change legislation, the rest of the developed and developing world is moving toward sustainability. They are not waiting for us to weigh in on the issue. They are moving forward without the United States. [...] |
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off the books oil consumption
The United States military is the world’s largest consumer of crude oil, yet is essentially off the books. Is there a connection to be made between the largest consumer and our presence in the middle east? A cynical view would be that U.S. activities in Iraq and Afghanistan are a veiled attempt to protect our military and national security interests by ensuring a dependable supply of crude. [...]