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	<title>threadpost &#187; speaking</title>
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		<title>water wars at MiaGreen</title>
		<link>http://threadcollaborative.com/threadpost/2010/03/water-wars-at-miagreen/</link>
		<comments>http://threadcollaborative.com/threadpost/2010/03/water-wars-at-miagreen/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 20:49:37 +0000</pubDate>
		<dc:creator>kevin</dc:creator>
				<category><![CDATA[speaking]]></category>
		<category><![CDATA[agriculture]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[garbage]]></category>
		<category><![CDATA[green conference]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[pollution]]></category>
		<category><![CDATA[resource preservation]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[water conservation]]></category>
		<category><![CDATA[water privatization]]></category>

		<guid isPermaLink="false">http://threadcollaborative.com/threadpost/?p=3117</guid>
		<description><![CDATA[<p style="text-align: justify;"></p>
<p style="text-align: justify;">Two weeks ago Aleida and I took a dreadful red-eye flight from LA to Miami. I hate red-eye flights. We flew with Virgin America this time, which was a new experience for us. Having an internet connection while en-route helped me wrap up the final details of a show I was scheduled [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><img class="alignnone size-full wp-image-3119" title="water wars.001" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2010/03/water-wars.001.jpg" alt="water wars.001" width="470" height="353" /></p>
<p style="text-align: justify;">Two weeks ago Aleida and I took a dreadful red-eye flight from LA to Miami. I hate red-eye flights. We flew with Virgin America this time, which was a new experience for us. Having an internet connection while en-route helped me wrap up the final details of a show I was scheduled to deliver just a few hours after landing. I speak at various events and conference around the country on a number of topics, but water seems to be the hot issue for me right now. I was invited to present at the second annual <a href="http://www.miagreen.com/" target="_blank">MiaGreen Expo and Conference</a>, an event that Aleida has recently been posting about &#8211; <a href="http://threadcollaborative.com/threadpost/2010/02/preview-miagreen-expo-conference/" target="_self">preview: MiaGreen</a>, <a href="http://threadcollaborative.com/threadpost/2010/03/review-miagreen-overview/" target="_self">review: MiaGreen overview</a>, <a href="http://threadcollaborative.com/threadpost/2010/03/review-miagreen-session-1/" target="_self">review: MiaGreen session 1</a>, <a href="http://threadcollaborative.com/threadpost/2010/03/review-miagreen-session-2/" target="_self">review: MiaGreen session 2</a>, and <a href="http://threadcollaborative.com/threadpost/2010/03/review-miagreen-session-3/" target="_self">review: MiaGreen session 3</a>.</p>
<p style="text-align: justify;">My session was titled <em>Water Wars: Rising Demand vs. Diminishing Supply</em> and was organized into three sections &#8211; Distribution of Water, Factors of Disruption, and Climate of Conflict. I’ve posted several times covering the issues discussed in the first section, but I would like this post to focus on the five primary factors of disruption &#8211; climate change, manipulation and diversion, pollution, over-consumption, and privatization. To be sure, there are many other factors that diminish the supply of fresh water, but these five are those already leading to physical conflict.</p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-3120" title="water wars.043" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2010/03/water-wars.043.jpg" alt="water wars.043" width="470" height="353" /></p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-3121" title="water wars.044" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2010/03/water-wars.044.jpg" alt="water wars.044" width="470" height="353" /></p>
<p style="text-align: justify;">When discussing issues related to global climate, I prefer the term climate change to global warming. Not because global warming isn’t correct, but it only describes a single aspect of the issues. It’s likely that those who have a stake in not believing climate is changing will go on denying it, but I’ve read enough and and seen enough to convince me that human activity over the past two-hundred years has accelerated changes in global climate. Throughout the U.S., regions are experiencing dramatic shifts in precipitation patterns &#8211; some states will see increased snow and rain, while neighboring states will see increased drought. Nowhere is this more obvious than in California. The state depends on seasonal snow melt and runoff from the Sierra Nevada mountain range for domestic drinking water, agriculture, recreation, and industrial purposes. The most productive agricultural region in the nation is partially fed by that water. But a persistent trend toward less snowfall is creating significant regional conflict as water levels are dramatically reduced. The images above show recent water level data for reservoirs throughout the state and recent conditions at one. Many are well below seasonal averages. All indications are that continued changes in climate will bring less snow to the region and ultimately less water for vital needs. In the past year we&#8217;ve already seen the political climate heat up as urban and rural areas begin to fight over a shrinking supply.</p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-3122" title="water wars.047" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2010/03/water-wars.047.jpg" alt="water wars.047" width="470" height="353" /></p>
<p style="text-align: justify;">It’s estimated that 68% of all U.S. rivers and navigable water systems have been manipulated, diverted, altered, or controlled. It’s well understood that damming a river or modifying its course creates environmental impact to surrounding ecology. Natural watersheds are vast living systems with water as its life blood. Diversions transform the path of valuable nutrients, alter the water composition, change the water temperature, and ultimately impact all animal species within the watershed, including humans. In North and Central America there are more than 8,000 dams or diversions. And although that seems like a large number, it pales in comparison to the more than 31,000 dams and diversions that exist in Asia. Nowhere else in the world are more people doing more to control the course of water. For more than 70 years the seven states that make up the Colorado River watershed have been battling over agreements that dictate access to the water. So much is taken that very little of the river reaches the Gulf of California, routinely angering Mexico who is contractually entitled to a share. Similar battles are currently being fought in neighboring Chinese villages, and are likely to increase as more people demand greater supply.</p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-3123" title="water wars.062" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2010/03/water-wars.062.jpg" alt="water wars.062" width="470" height="353" /></p>
<p style="text-align: justify;">Throughout the world, water systems have become a dumping zone for all kinds of pollutants. Some of the most contaminated rivers in the world are located in regions with the densest populations of Southeast Asia. Rapid industrial growth in China, India, South Korea, and others is leading to rapid contamination of water systems due to minimal government regulations regarding toxic dumping. Minimal garbage and sewage systems in these regions are also leading to swift degradation of once clean rivers as they fill up with human waste and trash. Add to that an increasing quantity of pesticides, herbicides, and fertilizers washing off growing industrialized farms throughout the world and it’s easy to see how some of the largest water systems are transitioning from fresh to polluted making them utterly unusable for sizable populations.</p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-3124" title="water wars.048" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2010/03/water-wars.048.jpg" alt="water wars.048" width="470" height="353" /></p>
<p style="text-align: justify;">For centuries, humans have moved water from where it is abundant to where it is needed. But over the past three decades, we’ve gotten very good at moving large quantities in short time frames. In the image above you can see the 1960 outline of what was once one of the largest bodies of inland water, the Aral Sea. The satellite photo was taken in 2000. The dramatic reduction in water can clearly be seen. Over a ten year period between 2000 and 2009, water has been moved from the Aral Sea to Russian farms to grow cotton. They attempted to grow one of the most water and pesticide intensive crops in a region short of water. In doing so, they’ve practically drained the Sea in less than 10 years. Inappropriate water use and consumption at unsustainable rates will increase the impact on limited and dwindling water supplies.</p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-3125" title="water wars.071" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2010/03/water-wars.071.jpg" alt="water wars.071" width="470" height="353" /></p>
<p style="text-align: justify;">One of the greatest threats to remaining supply is the trend toward water privatization. There are actually two parts to this threat, bottled water and privatized distribution in developing nations. It’s estimated by the International Bottled Water Association that U.S. sales of bottled water reached 29 billion bottles in 2007. At its current rate of growth, bottled water will soon overtake carbonated beverages as the leader in drink sales, and represent a dramatic shift away from tap water. Which is quite ironic since 40% of all bottled water is actually tap water. The three largest beverage manufacturers Coca Cola, Pepsi, and Nestle Waters have successfully convinced the public that their water is better than municipal water while selling it for more than 1900 times the price. What’s especially troubling about this trend is how, in some cases, bottled water has trace amounts of substances such as bisphenol A, benzine, toluene, antimony, and others that were not present in the original municipal source water. And, as long as the water is extracted, bottled, and sold within state lines it comes under no government regulations for safety. Skirmishes between local communities and international corporations are already beginning to take place throughout the United States. At the same time, the International Monetary Fund, World Bank, United Nations, and World Trade Organization have set financial assistance guidelines for third world and developing nations that requires privatization of municipal water delivery. In doing so, they’ve created a pattern that benefits some of the largest water companies such as Bechtel, Veolia, Thames Water, and Suez Environment while pricing the average consumer out of the market. Most new water contracts signed under the guidelines of these world organizations guarantees a specific return on investment for the powerful water companies, which often leads to price increases of 200-300%. Poor citizens routinely find themselves having to choose between water and food. In some cases, desperate people are even charged by the corporations for collecting their own rain water. It’s a dangerous trend that puts vulnerable populations under conditions that significantly limit their access to a vital resource.</p>
<p style="text-align: justify;">As global populations increase and climate changes century-old precipitation patterns, as we continue to alter and manipulate water systems and impact watershed ecology, as we generate more pollution, as we consume diminishing supplies at unsustainable rates, and privatize the remaining supply, we set ourselves up for more battles, fights, and wars over a resource that’s absolutely vital for life. There is no substitute for water. When we taint and over-consume the small supply available, we put future generations at risk in a way that’s far more dangerous than the depletion of other natural resources.</p>
<p style="text-align: justify;">Click on the graphic below if you would like to see the full show on SlideShare:</p>
<p style="text-align: justify;"><a href="http://www.slideshare.net/threadpost/water-wars-3336012" target="_blank"><img class="alignnone size-full wp-image-3136" title="slideshare" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2010/03/slideshare.png" alt="slideshare" width="50" height="50" /></a></p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>BrightTALK: Sustainable Materials</title>
		<link>http://threadcollaborative.com/threadpost/2010/01/brighttalk-sustainable-materials/</link>
		<comments>http://threadcollaborative.com/threadpost/2010/01/brighttalk-sustainable-materials/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 21:07:32 +0000</pubDate>
		<dc:creator>kevin</dc:creator>
				<category><![CDATA[speaking]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[buildings]]></category>
		<category><![CDATA[embodied energy]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[green building materials]]></category>
		<category><![CDATA[green buildings]]></category>
		<category><![CDATA[green business]]></category>
		<category><![CDATA[green conference]]></category>
		<category><![CDATA[green materials]]></category>
		<category><![CDATA[green products]]></category>
		<category><![CDATA[interior design]]></category>
		<category><![CDATA[sustainable design]]></category>

		<guid isPermaLink="false">http://threadcollaborative.com/threadpost/?p=2611</guid>
		<description><![CDATA[<p></p>
<p>I recently presented this session, titled Sustainable Materials: How to Develop Your Own Library, as part of the one day Green Building Summit hosted [...]]]></description>
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<p>I recently presented this session, titled <em>Sustainable Materials: How to Develop Your Own Library</em>, as part of the one day Green Building Summit hosted by BrightTALK.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>how it&#8217;s made</title>
		<link>http://threadcollaborative.com/threadpost/2009/10/how-its-made/</link>
		<comments>http://threadcollaborative.com/threadpost/2009/10/how-its-made/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 01:10:21 +0000</pubDate>
		<dc:creator>kevin</dc:creator>
				<category><![CDATA[speaking]]></category>
		<category><![CDATA[Fresh & Easy]]></category>
		<category><![CDATA[PACK Expo]]></category>
		<category><![CDATA[Tesco]]></category>

		<guid isPermaLink="false">http://threadcollaborative.com/threadpost/?p=1138</guid>
		<description><![CDATA[<p style="text-align: justify;">I love the Science Channel television show How It’s Made. I’m fascinated with how raw materials are transformed into finished product. And I’m constantly amazed at how much human labor is involved with some products. Those you would suspect as having totally automated manufacturing often require a great deal of human labor. When I [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><img class="alignnone size-full wp-image-1136" style="margin-top: 15px; margin-bottom: 15px;" title="show floor" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2009/10/show-floor.jpg" alt="show floor" width="470" height="380" />I love the Science Channel television show <a title="science channel site" href="http://science.discovery.com/fansites/howitsmade/howitsmade.html" target="_blank">How It’s Made</a>. I’m fascinated with how raw materials are transformed into finished product. And I’m constantly amazed at how much human labor is involved with some products. Those you would suspect as having totally automated manufacturing often require a great deal of human labor. When I walked onto the show floor at this year’s PACK Expo I was blown away by the vast exhibit hall floor filled with hundreds of machines. It was <em>How It’s Made</em> on steroids. There were box folders, bottle labelers, and assembly machines of all kinds. I was shocked at how specific the tasks were for each devise.</p>
<p style="text-align: justify;">But my reason for attending PACK Expo was not what I could find on the expo floor but to deliver a keynote presentation with my client and good friend Steve Ryder, Store Design and Planning Director for <a title="fresh &amp; easy web site" href="http://www.freshandeasy.com/Default.aspx" target="_blank">Fresh &amp; Easy Neighborhood Market</a>. Steve and I were invited to give a modified version of our behind-the-scenes show documenting Tesco’s U.S. retail launch.</p>
<p style="text-align: justify;">Four years ago I was at the wrong place at the wrong time. Specifically, I was exhibiting with my former company <a title="WD Schorleaf web site" href="http://www.wdschorleaf.com/" target="_blank">Schorleaf</a> at the <a title="FMI show site" href="http://www.fmi.org/events/may/2010/" target="_blank">Food Marketing Institute Annual Show</a>. But we had picked the wrong year to participate. <a title="FMI web site" href="http://www.fmi.org/" target="_blank">FMI</a> had modified the show since I had been there last and the 2005 show was focused on food products. As a design and fabrication service provider, we stuck out vividly. When we arrived, we quickly noticed how we didn&#8217;t fit in, and were furious. But by the time we left, we had met a major international retailer looking for the very service we were showcasing. At the time, we didn’t know how important that first meeting actually was. <a title="tesco web site" href="http://www.tesco.com/" target="_blank">Tesco</a>, the largest food retailer in the UK and third largest retailer in the world, had come to the show looking for someone to help them create a new brand, a new retail concept, and prototype store design.</p>
<p style="text-align: justify;">Two years of clandestine design, project development, construction of a fully functional mock store in a Los Angeles warehouse, and extensive customer testing led to the launch of the new company &#8211; Fresh &amp; Easy Neighborhood Market. Many key associates at Schorleaf, Steve Ryder of Tesco, the LA office of advertising giant <a title="deutsch web site" href="http://www.deutschinc.com/" target="_blank">Deutsch</a>, the UK package design firm <a title="P&amp;W web site" href="http://www.p-and-w.com/" target="_blank">P&amp;W</a>, the Phoenix architecture firm KDRA (no longer in business), and myself worked diligently together to bring about a totally branded retail experience. Today, 130 stores have been opened, but Fresh &amp; Easy has not stood still. In the two years since the first store opened, two full remodel programs and new advertising campaigns have been implemented to address constant customer evaluation. The store design has continued to evolve in response to lessons learned, feedback received, and changing economic times. The chain is currently focusing on the west coast &#8211; southern California, Arizona, and Nevada &#8211; northern California is next. California alone is like a small country with plentiful expansion opportunities.</p>
<p style="text-align: justify;">Although our presentation wasn’t a package design centered show, our intention was to show how the Fresh &amp; Easy brand was made, and continues to be remade. As someone who was involved from day one to doors open and beyond, I’ve been amazed at how many times some aspect of the overall project could have gone off the rails, but did not. That’s a real testament to the key players at Tesco, such as Steve Ryder, who worked incredibly hard to ensure that all brand venues were utterly consistent.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>international retail design conference</title>
		<link>http://threadcollaborative.com/threadpost/2009/10/irdc/</link>
		<comments>http://threadcollaborative.com/threadpost/2009/10/irdc/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 21:17:29 +0000</pubDate>
		<dc:creator>kevin</dc:creator>
				<category><![CDATA[speaking]]></category>
		<category><![CDATA[green branding]]></category>
		<category><![CDATA[green conference]]></category>
		<category><![CDATA[green materials]]></category>
		<category><![CDATA[green packaging]]></category>
		<category><![CDATA[green products]]></category>
		<category><![CDATA[sustainable design]]></category>

		<guid isPermaLink="false">http://threadcollaborative.com/threadpost/?p=689</guid>
		<description><![CDATA[<p style="text-align: justify;">Everyone knows at least a little something about Apple. Even if you don’t own an iPod or PowerBook laptop, you’ve probably seen a store, or a television ad, or someone with an iPod. It’s hard not to have had contact with the company in some way. They have an enigmatic leader that’s hard to [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><img class="alignnone size-full wp-image-1042" style="margin-top: 15px; margin-bottom: 15px;" title="5 Ps of green design" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2009/09/5-Ps-of-green-design.jpg" alt="5 Ps of green design" width="470" height="353" />Everyone knows at least a little something about Apple. Even if you don’t own an iPod or PowerBook laptop, you’ve probably seen a store, or a television ad, or someone with an iPod. It’s hard not to have had contact with the company in some way. They have an enigmatic leader that’s hard to ignore. Company stock prices rise and fall depending on rumors of his health. The company has a rich history. They are literally the two guys working out of their garage who struck it rich. The two founders, the two Steve’s, were the first to bring a mass produced and cleverly designed personal computer to market. By the time they were 21 both were multi-millionaires with one of the original tech IPO bonanzas.</p>
<p style="text-align: justify;">But more importantly, few other companies have understood the value of crafting a singular vision for their company and militantly protecting it. What Apple may comprehend better than any other is how their brand touches consumers, and how to nurture that relationship by controlling the 6 P’s &#8211; perception, promotion, people, place, product, and packaging. With every one of these touch points, Apple strengthens and reinforces all the others.</p>
<p style="text-align: justify;">Last week I was in Dallas attending and presenting at the <a title="IRDC site" href="http://irdconline.com/" target="_blank">International Retail Design Conference</a>. My presentation focused on five of the six P’s mentioned above, how they can be used to engage customers through storytelling, and how sustainable design will benefit most from their utilization. Here’s a rundown of what I covered in my talk:</p>
<p style="text-align: justify;"><strong>Perception</strong><br />
Most of what consumers are told about sustainability is confusing, and companies are not trusted sources for that knowledge. Friends of mine at the NY marketing firm <a title="BBMG site" href="http://www.bbmg.com/" target="_blank">BBMG</a> recently issued a comprehensive report called Conscious Consumer: Redefining Value In a New Economy. In their research they found that consumer interest in sustainability is up, but trust in companies is down. Twenty-five percent of respondents indicated they have no way of knowing if a company’s claims are valid. Five percent rely on the company’s advertising as a credible source of information, and less than four percent look to the company’s CSR report. In other words, what a company is saying about their sustainability initiatives isn’t trusted by consumers. That creates a considerable gap between perception and communication. Unfortunately, consumers are falling through that gap. Sustainable values must be communicated in a far more trustworthy manner.</p>
<p style="text-align: justify;"><strong><span id="more-689"></span>Promotion</strong><br />
One thing complicating matters is the way in which sustainability messaging is being presented. How many of you have seen an ad or heard the expression &#8211; it’s not easy being green? As I mentioned in an <a title="earlier post " href="http://threadcollaborative.com/threadpost/2009/09/fmi-sustainability-summit/" target="_blank">earlier post</a> regarding a lecture I attended by Joel Makower, that phrase is more than forty years old, yet seems to represent the most cutting edge in sustainable marketing. In addition, if you were to do a quick Google search you would find that green is the new black, the new red, the new orange, the new brown, the new yellow, and even the new green. How can green be the new anything if it’s the new everything? How are consumers to understand what we’re telling them if our messages are a mess? This is an area where the sustainable arena needs serious improvement.</p>
<p style="text-align: justify;"><strong><img class="alignnone size-full wp-image-1045" style="margin-top: 15px; margin-bottom: 15px;" title="promotion" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2009/09/promotion.jpg" alt="promotion" width="470" height="353" />Place</strong><br />
I believe that retail stores offer an incredible opportunity to tell stories and develop a meaningful relationship with consumers. Materials specified and careful design can greatly enhance the shopping experience and communicate sustainable intentions. Materials that support a strong sustainable message and are good design choices need to meet a rigorous selection criteria. A few if the issues we look for are those with a high degree of post and pre-consumer recycled content, those that are re-purposed or reclaimed, those that help to reduce the depletion of virgin materials, those made from rapidly renewable resources, and those that are developed using new technology to manufacture new products from old materials or totally new products previously unavailable. It’s also important to look for locally cultivated sources where ever possible. Since this is a real passion for us, I’ll dive in deeper on this issue with a follow up post.</p>
<p style="text-align: justify;"><strong><img class="alignnone size-full wp-image-1046" style="margin-top: 15px; margin-bottom: 15px;" title="place 1" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2009/09/place-1.jpg" alt="place 1" width="470" height="353" /><img class="alignnone size-full wp-image-1047" style="margin-bottom: 15px;" title="place 2" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2009/09/place-2.jpg" alt="place 2" width="470" height="353" /><img class="alignnone size-full wp-image-1048" style="margin-bottom: 15px;" title="place 3" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2009/09/place-3.jpg" alt="place 3" width="470" height="353" /><img class="alignnone size-full wp-image-1049" style="margin-bottom: 15px;" title="place 4" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2009/09/place-4.jpg" alt="place 4" width="470" height="353" /><img class="alignnone size-full wp-image-1050" style="margin-bottom: 15px;" title="place 5" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2009/09/place-5.jpg" alt="place 5" width="470" height="353" /><img class="alignnone size-full wp-image-1051" style="margin-bottom: 15px;" title="place 6" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2009/09/place-6.jpg" alt="place 6" width="470" height="353" /></strong></p>
<p style="text-align: justify;"><strong>Product</strong><br />
There is no reason products cannot be developed and designed to be good for people and planet. Companies such as <a title="seventh generation site" href="http://www.seventhgeneration.com/" target="_blank">Seventh Generation</a>, <a title="method site" href="http://www.methodhome.com/" target="_blank">method</a>, <a title="marcal site" href="http://www.marcalpaper.com/" target="_blank">Marcal</a>, and even Clorox with their <a title="green works site" href="http://www.greenworkscleaners.com/" target="_blank">Green Works</a> line are showing this to be true. The products offered by these companies, and many more, also show that doing so can also be profitable. Many of the lines offered by these companies are the fastest growing in their category. One problem with a dependence on industrial age thinking is how impact on the environment wasn&#8217;t, and usually still isn&#8217;t, a critical issue considered during production, use, or disposal. A century ago, this lack of concern for manufacturing consequences wasn&#8217;t as damaging. Today, with a three fold increase in population, there is no away. Every industrial process has environmental repercussions that effect someone somewhere. Smart product design is beginning to embrace global impact as essential design criteria.</p>
<p style="text-align: justify;"><strong><img class="alignnone size-full wp-image-1054" style="margin-top: 15px; margin-bottom: 15px;" title="product" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2009/09/product.jpg" alt="product" width="470" height="353" />Package</strong><br />
There are no better examples of how to consider packaging differently than <a title="pangea site" href="http://pangeaorganics-store.sparkart.net/index" target="_blank">Pangea Organics</a> and <a title="terracycle site" href="http://www.terracycle.net/" target="_blank">TerraCycle</a>. All Pangea products are sold in boxes made from 100% recycled pressed fiber &#8211; like an egg carton. No dyes or coloring are used. Many are folded together like origami and held together with the cardboard label strip. Others have seeds embedded so that if the boxes end up discarded rather than recycled, they’ll decompose and plant a seed. TerraCycle products may be the very first ever to be made totally from waste. Their plant food is made from worm poop, the worms are fed waste food gathered from restaurants and school cafeterias, the bottles are reclaimed water and soda bottles, the sprayers are rejects from another company, their shipping boxes are also rejects from other companies that have been turned inside out, and much more. Every product has a fascinating story about it’s past life and current use. And that’s what great sustainable products should have. This past week I visited their offices in Trenton NJ and will post a blog about my time there.</p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-1055" style="margin-top: 15px; margin-bottom: 15px;" title="package" src="http://threadcollaborative.com/threadpost/wp-content/uploads/2009/09/package.jpg" alt="package" width="470" height="353" />Consumer interest in sustainability is rising. What’s showing up in study after study is how that increased interest is not translating into increased sales. That’s a real dilemma for manufacturers and retailers. Who is going to make the first real effort? Right now, there are a few small brands scattered throughout the market, but no single brand has tacked the subject and attempted to own the issue and utilize every consumer touch point to guide their sustainable message. But there will eventually be one. We’ll keep our eyes open and report what we see. Let us know if you’ve experienced a great sustainable brand that uses all five P’s.</p>
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		<title>Los Angeles Idea Project 2008</title>
		<link>http://threadcollaborative.com/threadpost/2009/07/los-angeles-idea-project-2008/</link>
		<comments>http://threadcollaborative.com/threadpost/2009/07/los-angeles-idea-project-2008/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 16:06:41 +0000</pubDate>
		<dc:creator>kevin</dc:creator>
				<category><![CDATA[speaking]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[buildings]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[sustainable]]></category>

		<guid isPermaLink="false">http://threadcollaborative.com/threadpost/?p=21</guid>
		<description><![CDATA[A video of a Buildings &#038; Climate Change presentation.
 [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><span style="font-size: 13px; "><span style="font-family: 'Lucida Grande';">This is a video of a presentation I gave last year at around this time at the Los Angeles Idea Project, a one-day event created by Hint Mint owner Cooper Bates. I presented a hyper reduced version of my Buildings &amp; Climate Change show. Typically, my presentations are 40 to 60 minutes in length, but this one runs just 15 minutes. Let me know what you think.</span></span></p>
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<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="450" height="337" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=1273576&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="450" height="337" src="http://vimeo.com/moogaloop.swf?clip_id=1273576&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a style="text-decoration: none;" href="http://vimeo.com/1273576">Kevin Foster O&#8217;Donnell, Sustainable design LA-IP 2008</a> from <a href="http://vimeo.com/laip">LA-IP</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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