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 by aleida, on April 19th, 2010  Image courtesy of Interstyle web site “This movement is all about collaboration.” So said Tammy Schwolsky, CEO of Residential Energy Assessment Services, Inc. (REAS), while giving us a sneak peek at her ZENERGY House the day before its grand opening (we covered that event here). Kevin had asked her what single aspect had surprised her the most during the two-year house renovation project, and without hesitation she said that it was how everyone really needed to work together to accomplish truly sustainable results. We encounter that sentiment quite often in our conversations with artists, designers, fabricators, and all the other professions whose practitioners are actively working in the sustainability movement. Yet of everyone we’ve talked to and worked with, few individuals embody that sentiment better than Robyn Palmen, Architectural Sales Manager at Interstyle Ceramic & Glass.
Several years ago, when we started looking for recycled glass tiles, our knowledge of that entire category was rather limited. We were very much still learning what questions to ask manufacturers about their products to determine whether or not they would support our pursuit of sustainable strategies. We found Interstyle right at that time, and from the onset Robyn was welcoming of our inquiries, enthusiastic about keeping us informed about new developments, and mindful to check in with us often to make sure we were well stocked with samples and product details.
I realize that you may be reading this and thinking, “What’s the big deal? That’s her job.” And all that may be trivial, but I often found that, in reaching out to other companies, I usually hit a brick wall: messages were never returned and e-mails went unanswered; or if I did manage to speak with someone, I would either get vague answers or be promised information that later would not be delivered. A few months ago I wrote a little about an experiment that Interstyle did for us (read that post here). It was Robyn who took our design specs and got that sample through their shop, all before we ever specified any of their tiles. Now, this post is not about Robyn specifically, but I find it difficult to speak of Interstyle without mentioning her because, to us, her approachability is a reflection of the company, their values, and their integrity in the sustainability movement. And when we combine that with the incredibly beautiful products that they design and manufacture, we must admit that we are huge fans – we just love what we see.
Insterstyle Ceramic & Glass is a family-owned company based in Burnaby, British Columbia, Canada. It was founded in 1977 by Ernesto and Georgia Hauner. The Brazilian husband and wife team had once ran Mobilinea, a modern furniture company. Their emigration to Canada had forced them to leave that company behind. Once in British Columbia, they decided to delve into the world of ceramic tile and, thus, continue their entrepreneurial proclivity in their new home.
Read more stories of sustainability: Interstyle Ceramic & Glass 
by kevin, on April 18th, 2010 
While others debate whether we’re living through the final days of print media, I wonder if some day virtual conferences will replace physical ones. Are the webinars of today comparable? Do they offer an equally compelling exposition or learning experience? Actually I’m not entirely certain that’s a fair question. Although similar, the two venue types are so utterly different it’s difficult to make comparisons.
A year ago I might have thought it unlikely that a webinar could equal a face-to-face conference. But two things have changed my opinion. First, over the past twelve months I’ve endured terribly disappointing lectures at some of the biggest events. There are few things more frustrating than traveling long distances and paying good money for event registration, flight, rental car, hotel, and meals only to be tortured by painful presentation skills and horrendous graphics. It’s even worse when delivered by someone you respect and were looking forward to. Second, I’ve attended several well produced and informative on-line sessions. There’s still some disparity between virtual and face-to-face events, but technology and web speed are helping to narrow the gap. I can say with absolute certainty that my office chair is far more comfortable than any stackable convention chair. My couch is even better.
Even though a traditional conference is experienced live, I usually feel a strange detachment from the speakers. If the event is large enough, I might be seated several hundred feet from the podium. If the speaker is sufficiently interesting, attendees will swarm the stage, making it impossible to actually meet the person. Even with a computer between speaker and attendee webinars can be more intimate with a conversational tone.
A good example is the webinar hosting service BrightTALK. To celebrate Earth Day last year they organized their own virtual educational program called the Green Building Summit. I was invited to present a session about the environmental impact of buildings. It seems odd to use these words, but I actually met a number of interesting people. BrightTALK held a mini summit focused on sustainable building design earlier this year, where I also presented. It too was a well attended and an informative day of educational sessions (we posted about it here, here, and here).
Read more BrightTALK Green Building Summit 3
by kevin, on April 12th, 2010  Image courtesy of Ecor web site Some of the most interesting developments today in sustainable building materials might be occurring at offices and laboratories within federal agencies. One example is the Forest Products Laboratory (FPL) in Madison, WI. This century old government lab, operated by the U.S. Forest Service through the U.S. Department of Agriculture, has conducted remarkable scientific research on wood products and their potential commercial application. During the late 1980s a research general engineer named John Hunt began experimenting with dimensional fiber products. His primary focus was wet formed molded hardboard panels made from bio-based low yield wood, recycled paper, and agro fibers. His ground-breaking work led to a number of commercial products with names like Spaceboard and Gridcore.
In 1992, Robert Noble created Gridcore Systems International (GSI), licensed the patented Gridcore technology from the FPL, and developed a business plan to commercialize the proprietary process of molding cellulose fibers into three dimensional structures to create high performance panels from recycled resources. Although an interesting and unusual material, Gridcore was not the first, or only, product of its kind. It’s lineage can conceptually be tied to similar products made from pressed straw, wheat, paper, and byproducts of agriculture.
Seven years after its founding the company shuttered their Long Beach, CA manufacturing facility and halted production. “We made a strategic mistake in trying to position the product as a commodity product to compete with others such as plywood and MDF,” says founder Robert Noble during a recent interview, “and attempted to compete with those on price.” Engineered wood panels live in a category where price alone typically drives purchasing decisions. GSI found it difficult to communicate the environmentally favorable attributes of their product in such a selling climate.
Read more product preview: Ecor®
by kevin, on April 8th, 2010 
In 2004, on a busy corner in Venice, CA, an old Hudson auto repair garage built in 1923 was converted to an art gallery. Abbot Kinney Boulevard, between Venice and Pacific, is a ten block long collection of trendy restaurants, custom jewelry shops, book stores, clothing stores, and consignment shops. Every medium-size U.S. city has a similarly gentrified stretch. The garage was located at the southeastern end of that stretch at the corner of Venice and Abbot Kinney. Others in the community may not have given much notice to yet another gallery opening in an already artsy neighborhood. However, it was the first time the garage had been used for anything other than auto repair since it had been built. The new tenant and planned space were different, yet not in a way immediately obvious, especially to that tenant. epOxybOx (intentional spelling) was an art gallery dedicated to presenting green art and the work of fine artists using green materials or media. That idea may have been several years ahead of the curve, but that’s not what set it apart. At the time, no one could have predicted what it would become and how it would evolve.
When Deborah Guyer Greene started epOxybOx, she wasn’t fully aware of the path it would take. In fact, her new venture began on a bit of a lark. She was art director for the Foliage Theater Project and ran the Shakespeare Probation Program where she taught theater to violent offenders between 14 and 19 years old. One day, while searching for a large wall surface for a mural painting, she stumbled on the shuttered garage. She knew as soon as she saw the place she had to do something with it. During a recent interview, she referred to it as divine intervention. “It’s a terrible way to make business decisions,” she warns. Without a written business plan and before securing investment capital, Deborah signed a lease and formed epOxybOx. It quickly became a social hub, a community gathering place, an event center, and a place to party. Event and opening audiences went from small crowds to large throngs.
While converting garage to gallery, Deborah knew she wanted to use environmentally favorable building materials, but finding them was far more difficult than she expected. That struggle planted a seed in her mind. Two years later she joined forces with Sasha King to form epOxyGreen. Their idea was that green materials should be easier to find and affordable to purchase. At first they carved out 500 square feet in the garage lube room, but the new business was an instant hit and required additional space. As the showroom grew, the gallery shrank. It eventually took over all 1,500 square feet.
Read more stories of sustainability: Deborah Guyer Greene
by kevin, on April 5th, 2010
On July 27, 1976 members of the American Legion gathered at the Bellevue Strattford Hotel in Philadelphia, PA to celebrate the American Bicentennial. Within two days, veterans were falling ill with an unidentified ailment with symptoms similar to pneumonia. By the end of the event, more than 220 attendees had been treated and 34 eventually died. A six month investigation by the U.S. Centers for Disease Control and Prevention finally uncovered the culprit – a bacteria breeding in a hotel cooling tower.
I grew up in New Jersey less than 60 miles from Philadelphia. I vividly recall my excitement for the 1976 American Freedom Train and the Bicentennial summer, along with my fear over what would later be named Legionnaires Disease. There was great debate at my school about whether a scheduled field trip to a Philadelphia museum would be canceled. My mother tried to reassure me that it wasn’t as bad as it seemed, but I knew something was wrong. This incident also had a profound effect on Carol Baumgartel, founder of American Clay. During a recent interview conducted in the LEED Platinum certified home of a good friend she told me how it forever altered her thinking and initiated a heightened sensitivity to the presence of toxic substances commonly found in the average indoor environment.
In 1999, Carol’s oldest son Croft developed skin reactions, headaches, and respiratory conditions from prolonged exposure to caustic chemicals he used with his fine interior finishing business. Around the same time, a colleague introduced him to a European clay plaster product that was free of the potential toxins affecting his health. Although it was an improvement, he thought he could make it better. He enlisted Carol, an interior designer with a fine arts degree in ceramics, to research the product and determine its composition. With her understanding of clays and aggregates and his engineering background they were able to reverse engineer a comparable product.
We should not underestimate the potency of mixing maternal instinct and entrepreneurial spirit. In my interviews with product manufacturers, I’m often told how underlying considerations for future generations influence business decisions. When I raise this issue with Carol it brings her to tears. It’s easy to see how deep her passion runs for merging her business strengths with efforts that contribute positively. Regard for others, even people you don’t know or will never meet, is an essential ingredient of sustainability.
Read more stories of sustainability: Carol Baumgartel
by kevin, on March 29th, 2010 
When I was a kid my father occasionally took my brothers and me to watch military aircraft take off and land. He knew of a road that cut through what was an FAA tech center near Atlantic City NJ known as NAFEC – the National Aviation Facilities Experimental Center. At the time, it had the largest hanger space in the world, was the third alternate landing site for the space shuttle, and was the location of the first airshow in 1910. We would pull the family station-wagon to the shoulder of the road right at the end of the main runway and watch the planes for hours. The jets seemed so close we could touch them. My fifth year architectural thesis project was a flight school at the community college directly adjacent to that former FAA tech center – it had been converted to the Atlantic City International Airport by then. Part of my design strategy included using salvaged aircraft parts as raw building material. The reviewers who attended my final presentation thought the notion was preposterous.
The Davis-Monthan Air Force Base in Tucson AZ is the world’s largest military aircraft graveyard. It’s often referred to as The Boneyard, however, boneyard is a generic term used to describe facilities that store aircraft retired from service. In nearby Pima AZ is the Pinal Airpark, home of the Evergreen Aircraft Maintenance Facility, one of the largest storage locations for decommissioned commercial aircraft. Although these two are among the largest of their kind, similar facilities exist throughout the world. The dry southwestern United States is ideal for aircraft storage. The arid climate reduces the potential for oxidation. Prior to the attacks on 9/11, anyone looking to salvage parts or components from the aircraft stored at these facilities had reasonable access. Since then, the U.S. government has changed the regulations and old parts are significantly more difficult to source.
For visionaries and artists like Dave Hall and Donovan Fell, owners of the Torrance CA-based MotoArt, new restrictions limiting access to what they see as raw material for their business means they’ve had to search for parts farther afield. But it hasn’t stopped their business from growing. Both are what I would consider glass-half-full people. They see opportunity everywhere. For more than a decade Dave and Donovan have been converting salvaged aviation components into amazing furniture that’s functional and beautiful art. Had they been sitting in on my final thesis review, the outcome may have been quite different.
Read more on tour: MotoArt
by aleida, on March 25th, 2010 
Our recent trip to Florida proved the perfect opportunity to visit the showroom of Matrix Z, LLC. and meet the artist behind the company. Based in Fort Lauderdale, FL, Matrix Z was founded in 2001 by Barbara Zigann with the intent to create a sustainable alternative to quarried natural stone. Since then she has developed three lines, one a jewelry collection, with strong usage of recycled material.
The current collections are:
- SeaStone: tiles made from a proprietary cementitious mixture that incorporates 70% to 75% recycled content.
- SeaTile: tiles and laminates made from oyster and abalone shells recovered from the waste byproducts of the fishing industry.
- SeaGems: iridescent jewelry and craft assemblies using the same fishing industry byproducts.
For our purposes, we were most interested in the SeaStone collection. At first glance, it is easy to look at the tiles and think that they were mined. Their color is so natural, and the variation from tile to tile so evident, that it makes perfect sense to believe they are a completely nature-made creation. But they are not. Even though during our visit we were not able to tour the manufacturing facility, it lies within miles of the showroom, and it is the place where all of these materials are created.
Read more on tour: Matrix Z
by kevin, on March 24th, 2010 
During our time in Phoenix AZ for the 2009 Greenbuild Expo we spent some time with Kirei USA Marketing Coordinator Teresa Cooney. Our conversation with her became one of our first in the stories of sustainability series (posted here). Back in January we did a day trip to San Diego for a US Green Building Council San Diego chapter GreenMeet event and were able to spend some time with Kirei USA founder and CEO John Stein at his Solana Beach office. One thing that strikes you right away when arriving is how casual and laid back the entire neighborhood is. Probably in part due to the proximity to the ocean, but Kirei USA is located in an interesting warehouse building on the edge of town filled with artists and other cutting edge businesses. It has a very alternative lifestyle communal vibe to it.
Enter the front door at John’s office and you are immediately met with the tools from one of his competing passions – surfing. Immediately to the left is a rack of wet suits and boards ready to be used at a moments notice. In fact, John tells us that it’s not uncommon for he or someone else at the office to go surfing every day. The space is much smaller than we we expect, and we’re told that’s a common reaction. Although Kirei Board has become a very visible player in the sustainable building materials market, it doesn’t require a huge staff to maintain the operation. John and his crew are actually a small team who occupy the mezzanine while a friend who owns Empowered Energy Solutions uses the ground floor of their warehouse space. The office layout is very casual, with few walls, it’s open, primarily lit with daylight from a number of well placed skylights, and samples are everywhere you look.
Read more on tour: Kirei USA
by aleida, on March 22nd, 2010
Our tour of Vetrazzo’s Richmond, CA manufacturing facility (reviewed here) introduced us to more than just a fascinating industrial process. We also learned the story behind the product from Karen Righthand, VP of Marketing, and John Sabol, VP of Manufacturing.
It all started in the mid-90s on the campus of the [...]
by aleida, on March 19th, 2010
It is rare that we have the opportunity to travel to Florida, so when we were there late last month, we took advantage of our short time in Miami and reached out to Jennifer Ryan at Coverings Etc for a tour of the company’s facilities and showroom. We have long known about [...]
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