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 by kevin, on April 13th, 2010
Is there a word to describe that phenomenon where something is invisible to you until someone points it out, then you become hyper aware of it? You know what I mean. Your best friend buys a car you’ve never heard of or seen before, and suddenly you see that car everywhere. That’s how I’m starting to feel about water issues. I can’t tell whether I’m now more aware, or if I’m seeing increased discussion of the topic because it represents a potentially dire crisis needing attention. As an example, when entering a bookstore over the weekend I was met with a whole magazine rack filled with the latest National Geographic; a special issue about water. I see water everywhere now.
Less than a year ago I hadn’t yet delivered a presentation exclusively about water. Water was part of a larger slide show I’ve been giving around the country, but I didn’t have enough material for a dedicated lecture. Then I met Joseph Treves and Sherri Akers who were organizing the Mar Vista Wise Water Use Expo (I posted about it here). Mar Vista is a very progressive bedroom community in Los Angeles aggressively pursuing knowledge and looking at how to transform their neighborhoods into more sustainable communities. They asked me to develop a short, but powerful, show just about water. The three of us crafted a compelling message concerning excessive water usage in southern California, how changing climate conditions are impacting supply potential, and the very serious need for conservation. When delivered it was one of the briefest shows I’ve ever done; a mere twelve minutes. But based on reaction it was one with significant and lasting effect. From it, I’ve met more fascinating people than all of my previous shows combined.
Janie Thompson was in attendance that evening. She’s told me several times how my show convinced her to rip up her lawn and stop eating meat. Although that kind of reaction was not my intention, it’s nice to hear. Too often I think audiences forget what’s been said the minute they leave the venue. But Janie was so moved by the entire event that she decided someone had to start generating awareness in her own community of Encino. That person turned out to be her.
Read more 2010 Valley Water Expo 
by kevin, on April 12th, 2010  Image courtesy of Ecor web site Some of the most interesting developments today in sustainable building materials might be occurring at offices and laboratories within federal agencies. One example is the Forest Products Laboratory (FPL) in Madison, WI. This century old government lab, operated by the U.S. Forest Service through the U.S. Department of Agriculture, has conducted remarkable scientific research on wood products and their potential commercial application. During the late 1980s a research general engineer named John Hunt began experimenting with dimensional fiber products. His primary focus was wet formed molded hardboard panels made from bio-based low yield wood, recycled paper, and agro fibers. His ground-breaking work led to a number of commercial products with names like Spaceboard and Gridcore.
In 1992, Robert Noble created Gridcore Systems International (GSI), licensed the patented Gridcore technology from the FPL, and developed a business plan to commercialize the proprietary process of molding cellulose fibers into three dimensional structures to create high performance panels from recycled resources. Although an interesting and unusual material, Gridcore was not the first, or only, product of its kind. It’s lineage can conceptually be tied to similar products made from pressed straw, wheat, paper, and byproducts of agriculture.
Seven years after its founding the company shuttered their Long Beach, CA manufacturing facility and halted production. “We made a strategic mistake in trying to position the product as a commodity product to compete with others such as plywood and MDF,” says founder Robert Noble during a recent interview, “and attempted to compete with those on price.” Engineered wood panels live in a category where price alone typically drives purchasing decisions. GSI found it difficult to communicate the environmentally favorable attributes of their product in such a selling climate.
Read more product preview: Ecor®
by kevin, on April 8th, 2010 
In 2004, on a busy corner in Venice, CA, an old Hudson auto repair garage built in 1923 was converted to an art gallery. Abbot Kinney Boulevard, between Venice and Pacific, is a ten block long collection of trendy restaurants, custom jewelry shops, book stores, clothing stores, and consignment shops. Every medium-size U.S. city has a similarly gentrified stretch. The garage was located at the southeastern end of that stretch at the corner of Venice and Abbot Kinney. Others in the community may not have given much notice to yet another gallery opening in an already artsy neighborhood. However, it was the first time the garage had been used for anything other than auto repair since it had been built. The new tenant and planned space were different, yet not in a way immediately obvious, especially to that tenant. epOxybOx (intentional spelling) was an art gallery dedicated to presenting green art and the work of fine artists using green materials or media. That idea may have been several years ahead of the curve, but that’s not what set it apart. At the time, no one could have predicted what it would become and how it would evolve.
When Deborah Guyer Greene started epOxybOx, she wasn’t fully aware of the path it would take. In fact, her new venture began on a bit of a lark. She was art director for the Foliage Theater Project and ran the Shakespeare Probation Program where she taught theater to violent offenders between 14 and 19 years old. One day, while searching for a large wall surface for a mural painting, she stumbled on the shuttered garage. She knew as soon as she saw the place she had to do something with it. During a recent interview, she referred to it as divine intervention. “It’s a terrible way to make business decisions,” she warns. Without a written business plan and before securing investment capital, Deborah signed a lease and formed epOxybOx. It quickly became a social hub, a community gathering place, an event center, and a place to party. Event and opening audiences went from small crowds to large throngs.
While converting garage to gallery, Deborah knew she wanted to use environmentally favorable building materials, but finding them was far more difficult than she expected. That struggle planted a seed in her mind. Two years later she joined forces with Sasha King to form epOxyGreen. Their idea was that green materials should be easier to find and affordable to purchase. At first they carved out 500 square feet in the garage lube room, but the new business was an instant hit and required additional space. As the showroom grew, the gallery shrank. It eventually took over all 1,500 square feet.
Read more stories of sustainability: Deborah Guyer Greene
by kevin, on April 5th, 2010
On July 27, 1976 members of the American Legion gathered at the Bellevue Strattford Hotel in Philadelphia, PA to celebrate the American Bicentennial. Within two days, veterans were falling ill with an unidentified ailment with symptoms similar to pneumonia. By the end of the event, more than 220 attendees had been treated and 34 eventually died. A six month investigation by the U.S. Centers for Disease Control and Prevention finally uncovered the culprit – a bacteria breeding in a hotel cooling tower.
I grew up in New Jersey less than 60 miles from Philadelphia. I vividly recall my excitement for the 1976 American Freedom Train and the Bicentennial summer, along with my fear over what would later be named Legionnaires Disease. There was great debate at my school about whether a scheduled field trip to a Philadelphia museum would be canceled. My mother tried to reassure me that it wasn’t as bad as it seemed, but I knew something was wrong. This incident also had a profound effect on Carol Baumgartel, founder of American Clay. During a recent interview conducted in the LEED Platinum certified home of a good friend she told me how it forever altered her thinking and initiated a heightened sensitivity to the presence of toxic substances commonly found in the average indoor environment.
In 1999, Carol’s oldest son Croft developed skin reactions, headaches, and respiratory conditions from prolonged exposure to caustic chemicals he used with his fine interior finishing business. Around the same time, a colleague introduced him to a European clay plaster product that was free of the potential toxins affecting his health. Although it was an improvement, he thought he could make it better. He enlisted Carol, an interior designer with a fine arts degree in ceramics, to research the product and determine its composition. With her understanding of clays and aggregates and his engineering background they were able to reverse engineer a comparable product.
We should not underestimate the potency of mixing maternal instinct and entrepreneurial spirit. In my interviews with product manufacturers, I’m often told how underlying considerations for future generations influence business decisions. When I raise this issue with Carol it brings her to tears. It’s easy to see how deep her passion runs for merging her business strengths with efforts that contribute positively. Regard for others, even people you don’t know or will never meet, is an essential ingredient of sustainability.
Read more stories of sustainability: Carol Baumgartel
by Kevin, on April 4th, 2010 
What’s that totally overused expression – hindsight is 20/20? I guess it’s used so often because there’s a certain amount of truth in it. And in looking back over the past three months that have been the UCLA Extension program winter quarter, I may have learned far more than my students did. I have to admit that I began the course following a pattern that’s become my routine. I will often get a commitment for something new, like a lecture, or in this case a teaching gig, and only partially pre-prepare. I intentionally try not to figure it all out. I like generating opportunities for serendipity. When it works well, I’m able to create an atmosphere of compression that forces things to happen. With just enough planning, it forces a higher level of performance.
For those who work with me there are moments of stress. And with this course, I’m certain my students experienced many moments of anxiety. To further complicate matters, this was the first time the course had been offered, so I was testing much of the content on these students. So what worked and what didn’t?
Let me start with what went well. I believe the students were beginning to comprehend the complexity of closed loop systems by the end. I know that half way through, many were scratching their heads wondering where we were headed. After six classes we hadn’t covered enough material to start connecting meaningful dots and linking concepts. Cradle to cradle, or closed loop systems thinking is more than just a matter of rethinking waste. Transitioning from the linear path of current industrial systems to cyclical ones requires a broader understanding of contributing factors. Elsewhere on this site you can read about our own transition template where we’re attempting to establish a framework of strategies and decision making. In it we identify twelve issues to consider – resource preservation, waste reduction, closed loop, energy conservation, embodied energy, alternative supply, toxin elimination, community engagement, nurturing environments, net zero cost, life cycle cost, and ecosystem cost. The course was too short to cover all twelve, but we did cover eight in varying depth.
Read more UCLAx – wrap up
by aleida, on March 25th, 2010 
Our recent trip to Florida proved the perfect opportunity to visit the showroom of Matrix Z, LLC. and meet the artist behind the company. Based in Fort Lauderdale, FL, Matrix Z was founded in 2001 by Barbara Zigann with the intent to create a sustainable alternative to quarried natural stone. Since then she has developed three lines, one a jewelry collection, with strong usage of recycled material.
The current collections are:
- SeaStone: tiles made from a proprietary cementitious mixture that incorporates 70% to 75% recycled content.
- SeaTile: tiles and laminates made from oyster and abalone shells recovered from the waste byproducts of the fishing industry.
- SeaGems: iridescent jewelry and craft assemblies using the same fishing industry byproducts.
For our purposes, we were most interested in the SeaStone collection. At first glance, it is easy to look at the tiles and think that they were mined. Their color is so natural, and the variation from tile to tile so evident, that it makes perfect sense to believe they are a completely nature-made creation. But they are not. Even though during our visit we were not able to tour the manufacturing facility, it lies within miles of the showroom, and it is the place where all of these materials are created.
Read more on tour: Matrix Z
by kevin, on March 24th, 2010 
During our time in Phoenix AZ for the 2009 Greenbuild Expo we spent some time with Kirei USA Marketing Coordinator Teresa Cooney. Our conversation with her became one of our first in the stories of sustainability series (posted here). Back in January we did a day trip to San Diego for a US Green Building Council San Diego chapter GreenMeet event and were able to spend some time with Kirei USA founder and CEO John Stein at his Solana Beach office. One thing that strikes you right away when arriving is how casual and laid back the entire neighborhood is. Probably in part due to the proximity to the ocean, but Kirei USA is located in an interesting warehouse building on the edge of town filled with artists and other cutting edge businesses. It has a very alternative lifestyle communal vibe to it.
Enter the front door at John’s office and you are immediately met with the tools from one of his competing passions – surfing. Immediately to the left is a rack of wet suits and boards ready to be used at a moments notice. In fact, John tells us that it’s not uncommon for he or someone else at the office to go surfing every day. The space is much smaller than we we expect, and we’re told that’s a common reaction. Although Kirei Board has become a very visible player in the sustainable building materials market, it doesn’t require a huge staff to maintain the operation. John and his crew are actually a small team who occupy the mezzanine while a friend who owns Empowered Energy Solutions uses the ground floor of their warehouse space. The office layout is very casual, with few walls, it’s open, primarily lit with daylight from a number of well placed skylights, and samples are everywhere you look.
Read more on tour: Kirei USA
by aleida, on March 22nd, 2010
Our tour of Vetrazzo’s Richmond, CA manufacturing facility (reviewed here) introduced us to more than just a fascinating industrial process. We also learned the story behind the product from Karen Righthand, VP of Marketing, and John Sabol, VP of Manufacturing.
It all started in the mid-90s on the campus of the [...]
by aleida, on March 19th, 2010
It is rare that we have the opportunity to travel to Florida, so when we were there late last month, we took advantage of our short time in Miami and reached out to Jennifer Ryan at Coverings Etc for a tour of the company’s facilities and showroom. We have long known about [...]
by aleida, on March 17th, 2010
Two-hundred years ago, about 80% of the U.S. population lived and worked on farms. Today, that same percentage of the population lives in cities. The urbanization process left a large number of farmhouses, barns, and other rural structures abandoned to the elements, and for at least the last four decades, there has [...]
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