Four weeks from today, I’ll be heading to Phoenix AZ for the 2009 Greenbuild Expo. For anyone unfamiliar with the annual event, it’s the world’s largest green building conference and expo hosted by the US Green Building Council. Both Aleida and I have attended in the past, but never together. We’re excited that this [...]
    We've created a template that defines our thoughts for a path from industrial age to sustainable age. During April we'll start discussing issues related to Energy Conservation. Click any of the boxes below to read more:
 Check out what we we're doing elsewhere on the web.
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  by kevin, on September 16th, 2009Proponents of the status quo who fear change are all too willing to dominate the discourse on sustainability in an effort to craft a negative perception in the minds of the public. A branding race has begun. Whomever creates a more compelling brand or the most memorable sound bite wins. [...] by kevin, on September 14th, 2009On the June 26 episode of the Glenn Beck Show the host cut open a watermelon while discussing the Waxman-Markey bill with Phil Kerpen of Americans for Prosperity. They both mused that the bill is just like a watermelon – green on the outside, red on the inside. [...] by kevin, on July 30th, 2009
An effective information network must comprise the right people, so be clear about your search. Define for yourself what a green material is, and let that framework guide the development of your network. We prefer materials that contain recycled and/or downcycled content, repurpose waste, arise from rapidly renewable sources, reduce the use of virgin materials, and rethink the very nature of a product from a life-cycle assessment perspective. Find materials that meet your own standards and get to know the manufacturers. Share with them your criteria, how you envision their product supporting your endeavors, and any concerns you may have about those products, especially if their current offerings do not meet your ideal needs. Assess your sampling process within that same framework. Consider making aesthetic decisions based on images alone. If you truly need samples, be careful: request those that won’t deplete a manufacturer’s inventory and offer to pay for production floor scraps of rare materials. For example, a free sample of a recycled plastic product is probably readily available. But, non-petrified wood recovered from ancient peat bogs is scarce, so for a first look at the product, buy a few milling scraps. by kevin, on July 17th, 2009A video of a Buildings & Climate Change presentation. by kevin, on July 16th, 2009We take for granted life on a planet with surface water in liquid form. It’s so plentiful that claims of short supply often fall on deaf ears. Yet an infinitesimally small amount of that water is fresh, accessible, and useable by man. And that supply is getting smaller every day. by aleida, on July 15th, 2009Most residents of Los Angeles don’t know how much water they consume for non essential use. Nor do they know how far it travels. Moving and processing water is one of the largest producers of carbon dioxide in CA. |
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from industrial age to sustainable age
To begin crafting a clear brand message and chart a path to an alternative, we need to recognize where we are. Some of the existing environmentally related brand messaging, such as triple bottom line, don’t recognize the relationship between past, present, and future. The best aspirational messages should take into account, how we arrived at this point, the realities of today, and the intended future target. A new sustainable brand must assist the transition from industrial age to sustainable age thinking. [...]