by aleida, on April 27th, 2010
Image courtesy of BrightTALK webinar
Right at noon on April 22, 2010, BrightTALK presented the roundtable discussion Ghirardelli Goes Green. Moderated by Deanna Meredith, the Senior Marketing Manager for Willdan Energy Solutions, the panelists were Jane Echlin, the General Manager of Ghirardelli Square and the Developer Representative for Fairmont Heritage Place located in Ghirardelli Square, Darren Nix, the LodgingSavers Program Manager with Ecology Action, and Dr. Densen Cao, CEO of the CAO Group. The discussion was specifically centered on the transition of the historic Ghirardelli sign that sits atop Fairmont Heritage Place to an LED system.
“Ghirardelli Goes Green started last year with a focus on our trash and recycling program, but has morphed into us reviewing other areas here at the property … where we and our tenants can make an impact,” says Echlin. They have tracked gas and electricity use for each tenant through the ENERGY Star website. An assessment of the carbon monoxide emissions in their parking garage concluded they could turn off some fans. And then they organize an actual event – that coincides with Earth Day – attended by various participants who showcase ways that the public can reduce energy use.
Last year, Echlin and her team actively started looking at alternative, lower wattage lighting systems. The property had historically had problems with maintenance with the old type of bulb, which would be affected by the salty air and often go out. But when they started looking at the options “we were confused by the amount of product out on the market and knowing which were reliable products, which were going to last, etc.,” says Echlin. For professional advice, she reached out to Willdan Energy Solutions and PG&E.
