It was really great to hear Paul Hawken give the welcome address at the Green Business Camp UnConference last week. I had previously heard him speak at Greenbuild ‘07, but that was such a huge event that it was practically impossible to see him, let alone hear him ad lib his talk. So it was insightful when, on what appeared to be a sudden thought, he mentioned old t-shirts he used to wear with the phrase “Nature Sucks.” He explained that to mean that nature never pushes; whatever it needs, it draws in. Water, minerals, even the wind, all are drawn. Nature does not waste energy forcing itself onto anything. And Hawken explained that is how green businesses should operate, drawing in allies, clients, resources.

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