Proponents of the status quo who fear change are all too willing to dominate the discourse on sustainability in an effort to craft a negative perception in the minds of the public. A branding race has begun. Whomever creates a more compelling brand or the most memorable sound bite wins. [...]
    We've created a template that defines our thoughts for a path from industrial age to sustainable age. During April we'll start discussing issues related to Energy Conservation. Click any of the boxes below to read more:
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  by kevin, on September 14th, 2009On the June 26 episode of the Glenn Beck Show the host cut open a watermelon while discussing the Waxman-Markey bill with Phil Kerpen of Americans for Prosperity. They both mused that the bill is just like a watermelon – green on the outside, red on the inside. [...] by kevin, on September 11th, 2009While special interest groups representing big energy, coal, and oil industries continue their campaign of deception against climate change legislation, the rest of the developed and developing world is moving toward sustainability. They are not waiting for us to weigh in on the issue. They are moving forward without the United States. [...] by kevin, on September 9th, 2009The events of the past week are hard to ignore, and it’s even harder to stand on the side lines without offering an opinion. For the past four days I’ve been trying to see the resignation of Van Jones as anything other than petty partisan politics. Why are the principal public voices anything other than sore losers – on both sides. [...] by kevin, on September 4th, 2009Has anyone noticed these signs that state – Congress Created Dust Bowl. [...] by kevin, on August 6th, 2009Far too often I hear or read someone announce, as part of a live or online conversation, that people who live in ___ deserve what they get. You can fill in the blank with just about anything you can think of. |
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from industrial age to sustainable age
To begin crafting a clear brand message and chart a path to an alternative, we need to recognize where we are. Some of the existing environmentally related brand messaging, such as triple bottom line, don’t recognize the relationship between past, present, and future. The best aspirational messages should take into account, how we arrived at this point, the realities of today, and the intended future target. A new sustainable brand must assist the transition from industrial age to sustainable age thinking. [...]