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UCLAx – class 8

Our eighth class was our second field trip, this time to the Santa Monica showroom of Steelcase. My first experience with Steelcase dates back only five years. I was attending the ASID (American Society of Interior Designers) Interiors 05 conference in Nashville TN and Steelcase was offering attendees a special deal on [...]

review: Strategy for Sustainability

Without question, Adam Werbach has noteworthy credentials. In 1996 he became the youngest-ever national president of the Sierra Club at just 23 years old. What were you doing at that age? Me, I was just out of college with little notion of what to do next. A year later he wrote a series of [...]

UCLAx class 6

To understand cradle to cradle concepts, it’s helpful to first get a good feel for how our current cradle to grave industrial system works. This week’s class extended discussions begun during previous classes regarding waste reduction, and was focused on the grave – or what happens to all that trash.

Four weeks ago, [...]

black friday waste

Black Friday is once again upon us. It’s the largest single shopping day in the United States. Since we’re the largest consumer economy in the world, it’s also the world’s biggest single shopping day. Yet, while we in the US are lining up at stores awaiting their doors to open at ridiculous hours, elsewhere [...]

defining “rapidly renewable”

Image courtesy of Michael Schönitzer via Wikimedia Commons

Have you ever thought about the word “renewable”? It’s become rather ubiquitous lately, particularly when applied to energy sources. Wind, solar, hydro, and geothermal are rock stars in the renewable energy line-up on the basis that there will always be wind, sunlight, waves, and raging heat [...]

resource preservation – context

Strip_coal_mining

Image courtesy of Stephen Codrington. Planet Geography 3rd Edition (2005)

part 1 of 5

resourceIn a previous post – organizing sustainability – I recommended a framework for transitioning from industrial age to sustainable age design using a strategy framework to consider design decisions based on ecology, energy, society, and economy. The first step toward sustainability within ecology is resource preservation. That will be the focus of this and three following posts. According to the National Academy of Sciences, “human consumption surpassed the regenerative capacity of the planet around 1980, and we are now pushing its systems well beyond their ability to heal.” Many would read that with great pessimism and assume we’ve crossed over a threshold of no return. But I tend to view situations as glass half full, rather than half empty. But the time to do something is now. Spending another twenty or thirty years debating next steps would be irresponsible and imprudent.

Humans are wired to consider scarcity over abundance. It’s a vital survival instinct to routinely focus attention on the risk of supply shortage. I’ve seen Dr. David Suzuki present a number of times and a memorable part of his lectures is the idea that we are the only animal on the planet that understands time. In particular, we understand the concept of past, present, and future. Humans have the ability to plan for the future, where other animals live in the moment. Combine that survival skill with a predisposition toward seeing scarcity and you have a powerful predilection for worst case scenarios. But it’s those two skills we need to harness most when considering natural resources.

If the developing nations of the world – primarily China, India, and Brazil – were to consume resources at the same rate as the United States in their drive to achieve our standard of living, three additional planets would be required to supply their needs. If we were to look at income as just one measure of living standard, it took the United Kingdom more than one hundred years to double their income during the first industrial revolution. After it became industrialized, the US doubled income levels in fifty years. More recently South Korea did the same in twenty-five years, and China was able to do it in just nine. Advancing technology and an unstoppable human desire to advance will mean doubling at even faster rates in the future.

According to the UN, there’s a direct connection between standard of living and resource consumption. Eighty-six percent of natural resources are consumed by the world’s richest twenty percent, while four fifths of humanity only consume fourteen percent. The poorest nations with the lowest standard of living consume the least resources. The US represents less than five percent of global population, yet it consumes forty percent of all natural resources. It’s an issue of math. If a country like China, who represents twenty percent of global population, consumes at the same rate as the US, there’s likely to be extreme scarcity of vital resources. If India, Brazil, and many others strive to do the same, there exists a looming problem requiring immediate attention.

Read more resource preservation – context

national vs. global interests

Recently I’ve read a number of sustainability opposition books such as Green Hell, The Really Inconvenient Truths, plus others and I’ve been seeing similar arguments in them all. Common among them are themes suggesting sustainability is a euphemism for socialism and other mechanisms to gain control of your life. There are repeated claims how [...]

the valley Hannity forgot

The more I read about the issue the more troubled I am with the way certain television commentators have been presenting the story. In particular, I think Sean Hannity is doing valley residents a grave disservice. He continues to proclaim – just turn on the water – as a simple solution to a very complex issue. [...]

organizing sustainability

There are four key components of the current system that can be the foundation for such a conversion – raw material supply (planet), availability of energy (power), labor (people), and balance sheet externalities related to the environment (profit). [...]

from industrial age to sustainable age

To begin crafting a clear brand message and chart a path to an alternative, we need to recognize where we are. Some of the existing environmentally related brand messaging, such as triple bottom line, don’t recognize the relationship between past, present, and future. The best aspirational messages should take into account, how we arrived at this point, the realities of today, and the intended future target. A new sustainable brand must assist the transition from industrial age to sustainable age thinking. [...]