TCB-WORK-HNM-W01-01.jpg

PK Market, Hanam - South Korea

PKM-WEB-01.jpg

PK MARKET, HANAM – SEOUL, SOUTH KOREA

 
BRE-HW07.jpg

PK Market introduced a Western style grocery store with a premium product selection to the South Korean market. Authentic, Expert and Festive are the brand pillars that guided the strategic direction for operations and the development of the built space.

PKM-WEB-02.jpg
 
 
PKM-WEB-04.jpg
 
PKM-WEB-05.jpg

The result was a highly choreographed customer journey with unique and Instagrammable experiences and a firm foundation allowing for brand expansion.

 
PKM-WEB-07.jpg
 
PKM-WEB-08.jpg
 
 
PKM-WEB-10.jpg